Premier Agent®

Powerful real estate CRM to keep your leads under control

Premier Agent® is designed for real estate professionals who live and breathe lead follow-up, turning the combined power of Zillow and Trulia into a focused control center for your pipeline. Rather than juggling spreadsheets, emails and scattered notes, everything flows into a single, organized inbox.

The app’s lead-management tools are its standout strength. New inquiries trigger instant alerts, and each lead arrives with rich context: property details, contact information, search history across Zillow and Trulia, timeline to move, and even loan pre-approval status when available. You can filter and categorize leads by readiness to buy, helping you prioritize callbacks and avoid wasting time on cold prospects. A particularly useful touch is automatic call recording routed back to your inbox, so you can revisit conversations and capture details you might have missed.

Teams will appreciate the built-in routing and oversight features. Leads can be distributed by price range, location or type, and you can assign tasks and reminders to team members while monitoring follow-up performance. This turns the app into a lightweight team CRM that keeps everyone accountable without feeling overengineered.

Task and listing management round out the package. You can create to-dos for each client, set due dates, post open-house information, update photos, and maintain your public Premier Agent profile, including past sales and client reviews. The Resource Center adds training and best-practice content that can genuinely help newer agents sharpen their process.

On the downside, agents with low lead volume may find the interface more complex than they truly need, and power users might wish for deeper customization of fields and workflows. Still, for anyone heavily invested in Zillow and Trulia leads, Premier Agent® offers a practical, always-with-you command hub that can significantly streamline daily work and improve response times.